How effective is social media in driving email list referral traffic? Let's look at the facts. In 2019, there were 4.39 billion internet users worldwide. Facebook, the social media giant, has 2.32 billion, or more than half. There are five other platforms with over a billion users (youtube, whatsapp, facebook messenger, wechat, instagram). While google is still the best at directing visitors to sites, you can't look at these numbers without being impressed. Turning to social media for additional traffic is a very profitable investment - if you play your cards right. Arguably, it's easier than trying to rank on google since you've already done most of your work elsewhere, namely on your own website. That's not to say it's a total walk in the park, especially if you're not already a big, famous brand. But if others are doing it, and you want to do it too, why run email list away from the challenge? So let’s see how to get as much social media traffic as possible. Step 1: prepare your social media pages obviously, you have to exist in social media before you can start using it as a traffic machine. The details are less obvious. These are the elements that will lay the foundation for your social stronghold. Your personal pages which one do you prefer: a. Talk to email list a person; b. Or talk to a brand with a logo for its face? Most people will choose option a 100% of the time. It makes interactions more personal and instills trust much better. Once you have decided on the social platforms you are going to use, set up your personal accounts there - with your name and face. (if you already have them, great!) be your own representative. Encourage other members of your team to do the same. Personal pages are also necessary to build and expand your network, but we'll get to that later.